It was only 12 years ago that Facebook was a newly formed social media platform that was popular among college students. Fast forward to today, there are multiple social applications that anyone can take part in.
These platforms are growing in both users and functions, with small and large businesses becoming an even more demanding presence to users.
What these businesses need to realize is that opening up an account and posting anything is not the best way to show what they have to offer.
Internet marketing with social media is all about reaching people in more efficient ways with multiple platforms. For this article, we will be focusing on the best ways to use Facebook, Twitter, and Pinterest.
To start with the most well-known of the social media platforms, you will reach the most people using Facebook, with the number of accounts reaching over 500 million worldwide. Facebook almost serves as a one-stop shop for everything – pictures, written posts, videos, and ads. Moreover, since
Facebook is all about getting more “likes” for your page, “Facebook Ads’ are very effective at reaching a wide range of users that may want to “like” your page.
You can target specific users based on what other pages they previously have liked (or what their friends like), and your ads will show up on their news feed.
For example, if you are a real estate agent putting out ads that show the houses your agency has for sale, these ads could be targeted toward just those whose internet presence suggests they are looking for a house to buy.
Once you gain “likes” and continue the ads, your Facebook page should be continuously updated with the with what is going on your company. As with the example we used previously, a real estate agent would not have a very interesting page if they only posted once a week and just used written posts.
People are very visual, so it is vital that photographs are used.
An agent should take interior and exterior pictures of homes they are selling and post them with specifications about the property. With the video option, it’s a great idea to film a 3-5 minute tour of the home for the buyer.
With these media options, the point is to make buying your product as easy as possible. By posting frequently and using pictures and video, you are letting potential buyers know as much about the product as you can, in a way that they can utilize.
There is a handy little feature on business pages that lets you schedule your posts ahead of time, for any time you would like.
We recommend using this and posting at high volume times, like lunchtime and in the evenings when most people are not working.
A great example of this is a former client of mine with Trusted Missouri Realtors. I helped him use Facebook to build his business by over 40% in just a few months by using the same tactics talked about in this article.
Making him more personable and updating the Facebook page a lot seemed to resonate with potential clients in his area. You can find out more about them and perhaps copy what they did by heading over trustedmissourirealtors.com.
You can also use Twitter and Pinterest to promote your business. Twitter has similar ads as Facebook so that you can target specific people or a general population of users.
The limitation we see with Twitter currently is that they do limit the number of characters you can use per tweet to 140. This is not a terrible roadblock, but you may have a lot of information to post that wouldn’t fit.
On the other hand, Twitter is great at categorizing posts into hashtags based on what the “tweeter” chooses. These hashtags can be searched for so that you may find twitter users and posts that relate to what you are looking for. This makes it easy for other people to find you that don’t currently follow you.
Pinterest is the fastest growing social media platform, so its functions are changing rapidly. Luckily for businesses, they are getting more into the advertising game. You can click on a pin, and you will be directed straight to their webpage.
No longer do you just pin something to one of your boards and get to it later. Now, you can streamline the process if you’ve found something you want to purchase!
For example, say you own an online women’s clothing boutique, and you want to create a board of shoes you have to sell. Each pin can be a pair of shoes that, if a pinner is interesting in buying them, can click a link that takes them directly to the page!
You can also share, like, and pin anything now. Pinterest is predominantly visual and is ideal for businesses selling products.
Of course, the three platforms mentioned above only scratch the service on media that is available to your business. We urge you to research all platforms to see how they could work best for you and your business needs.