I bet you’ve never realized how much a logo to your business.
How do people recognize you?
This might seem like a bit of a dumb question, and in some ways, it is. One of your friends meets you in the street, and they recognize you because they know what you look like. In the crowd, they know your face.
However, what about online, where no-one can see you?
Online, you’re not even a face in the crowd. You’re one website or one product, in a sea of products that look just like you.
How are you going to stand out?
Let me show you.
Obvious, right? The Apple logo is burned into your brain.
So people will pay a ton more for a computer, if only it’s got that symbol on it.
Do you think it’d work so well if it looked like this?
That was Steve Jobs’ first attempt, and I think he was pretty glad history had forgotten it.
When you get yourself a good logo, everyone can spot your product in a sea of imitators.
More than that, a good logo can actually shape how people think about your brand. It’s one of your key weapons in making an excellent first impression.
Which is why you don’t want to mess it up.
Tony Fadell made a great video about logo design.
Check it out here: